About Us
About Gordy's
Founded by Gordon “Gordy” Whowell and family in 1955, Gordy’s Lakefront Marine has a rich history of providing fun in the sun on Geneva Lake. What began as a seasonal Boat Ride and Rental operation has evolved into a diversified company with a wide range of offerings.
Our Legacy:
- Generations of Fun: Gordy’s tradition of lakeside enjoyment started over 70 years ago and continues today. Now, the legacy is carried forward by the 3rd generation, Gordy’s grandsons Steele & Tom Whowell.
- Diverse Services: From its humble beginnings, Gordy’s has expanded to include a variety of
services:
- Marina: Providing boat sales, storage, service, and accessories.
- Boat Sales: Offering top brands such as Cobalt, Malibu, and Axis boats.
- Boat Rentals: Explore the water with our rental fleet.
- Boat Clubs: Join our community of boating enthusiasts.
- Ski and Wakeboard Schools: Learn and improve your skills.
- Pro Shop: Home of the world-famous Gordy Gear.
- The Boat House Bar & Restaurant: A popular gathering spot with incredible lake views and delicious food.
- Cobalt Lounge: Another favorite spot for lake enthusiasts.
- The Surf Shack: A seasonal deli and ice-cream snack shop located at the foot of Gordy’s lighthouse pier
- Serving the Great Lakes Region: Gordy’s Lakefront Marine proudly caters to boating enthusiasts from Milwaukee, Rockford, Chicago, and Madison. Whether you’re a seasoned sailor or a first-time boater, our team is here to make your water adventures unforgettable.
- The Red Gordy’s Jacket: As you explore our history, keep an eye out for the famous “Red Gordy’s Jacket”—an honor earned by those who have worked here since 1959.
Founded by Gordon “Gordy” Whowell and family in 1955, Gordy’s Lakefront Marine has a rich history of providing fun in the sun on Geneva Lake. What began as a seasonal Boat Ride and Rental operation has evolved into a diversified company with a wide range of offerings.
Gordy's Timeline
Gordy’s Marine, Celebrating Over 70 Years on the Water
Gordy’s Marine has been a trusted name in the marine industry for over 70 years, proudly serving Wisconsin & Illinois as an award-winning dealer for Cobalt, Malibu, Axis, and Balise. Gordy’s offers a complete boating lifestyle with full-service marinas, restaurants, and bars. Our passionate, knowledgeable team is dedicated to delivering an exceptional buying, ownership, and service experience, helping families create lifelong memories on the water and at our locations. Whether you’re a first-time buyer or a seasoned boater, Gordy’s is your partner in building cherished traditions. Stop by or visit one of our dealership locations, service centers, pro shops, restaurants, or marina.